More traffic is expensive. Often the cheaper gain is turning more of today's visitors into calls, and more of those calls into customers. See where yours are lost, and what a small improvement is worth.
Enter your real numbers for a month and see where visitors are lost, then test what a small improvement at each step would do. Nothing leaves your browser.
Make the message clear, make it easy to call or enquire, speed up the page, show proof near the action and respond quickly.
It varies a lot by industry and by how visitors arrive, so compare your own rate over time instead of chasing a single figure.
Improving how many existing visitors convert is often cheaper, because it raises the value of every visit you already pay for.
As quickly as possible. Replies within minutes tend to win more business than replies the next day.
Visits, leads, customers and the share of each step that moves to the next.
Unclear message, slow pages, hidden phone numbers and weak trust: the usual causes.
Practical steps that turn more visitors into leads, in order of effort.
A quick checklist to run through every page that should bring in leads.
We review small business websites at no cost and tell you what to fix first. Ask for a free review or call (510) 857-7838.