A website conversion checklist

Use this list on the pages that should bring in inquiries, such as the home page, your main service pages and any page you send ads to.

Message and layout

• The top of the page says what you do, where and for whom.
• There is one main action, clearly shown.
• Headings make the page easy to scan.

Mobile and speed

• Text is readable without zooming.
• Buttons are large enough to tap.
• The page loads quickly on a phone.

Contact

• Phone number visible, tap to call.
• Short form that works and reaches an inbox you check.
• Hours and service area shown.

Trust

• Real reviews or ratings near the action.
• Photos of real work, licenses and a real address.

Tracking and follow-up

• Calls and form submissions are tracked.
• Each lead is answered quickly.
• You record how many leads become customers.